Wikipedia tells us a QR Code is, “a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of dark colored modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.”

 The basic elements required for QR Code marketing:

1. Customers with a smart phone and QR Code reader.
2. Smart Phone Free or paid application to scan QR Codes.
3. An enticing marketing print or email presentation with benefits and explanation to scan.
4. A landing page such as your business web site, contact info, Facebook Fan Page and more.